On a Journey, this is a brand premised on the tripod of aesthetics, balance and comfort (If you think about it, that’s as simple as “ABC”).  The significance of balance cannot be overemphasized on this journey. There is a careful observation to balance in the Brand’s Identity providing users, customers and prospective customers with quality as in efficiency, profitability as in cost savings and the inevitable spice of standard!

Quality, Profitability and Standard.

Sole Purpose is a direct-to-customer brand that aims to deliver high quality shoes with modern design elements at affordable prices. Roots and Heritage are maintained in the font family. The new Brand Identity Formula is inspired by “Shoe Tree” + “Foot” + “SP” which represents Balance.